My Very First Licensing Deal

Posted by on Nov 26, 2012 in Blog, Licensing

About a year ago, long before I was signed to an exclusive fabric licensing contract, I had the great thrill to sign my very first licensing deal. There is a company in the US, Jelly the Pug, that makes really fun, colourful girls’ clothing that asked me to design a number of collections for them. The plan is to release them over a number of seasons, starting with Fall 2012.

The first collection was recently released, featuring my Whatever the Weather fabric. They created a whole range of dresses and skirts in both woven cotton and cotton knit.

I was very nervous going into it, not knowing what to expect, whether I was signing a good deal or not. With some very generous information gleaned from a number of other Spoonflower designers who had already taken the licensing leap, I held my breath and jumped right in. I decided that I needed to start somewhere, that the fee they were offering seemed fair, and they didn’t want exclusive rights to the designs. And, quite frankly, the thought of little girls all around the world (they sell internationally) having fun in clothing featuring my designs was too much to pass up.

I can’t begin to tell you how exciting it is to finally see the first results. And the knowledge that there are 4 or 5 more collections to come … well … I’ll be doing a happy dance for a long time to come. Thanks Jelly!


  1. Helen
    November 27, 2012

    the little girl with her back to the camera wearing the long top and tights or are they pjs(?) reminds me of Em

    • admin
      December 10, 2012

      I believe it’s a dress. Love the polka dot legs!

  2. Gina C.
    January 8, 2013

    I just bought one of the dresses (bottom photo on the left) and I just love the print! So gorgeous! And now I am a new follower of your blog. Love your other fabrics on Spoonflower! 🙂

    • admin
      January 8, 2013

      Thanks so much Gina! I’m thrilled you like it. I hope your little girl enjoys it too!

  3. karin
    May 31, 2013

    hi Tamara! I was recently approached about licensing designs for apparel so I’ve been browsing through the spoonflower flickr discussions. its all quite new and exciting and I just wanted to say I love your designs and thanks for sharing your insights about licensing!