Evolution of a logo

I was thrown the quick task a few days ago of producing a logo for myself for the new website of the fabric company with which I am partnering. Thus far I had done the one on this website, but as I am not using the name “Kayajoy” as my official fabric design name, I had to get to work.

I made a list of the important elements / feelings I wanted to convey:
young, modern, fun, the colour coral, natural, and a bit bohemian.

I decided the butterfly that is in my Kayajoy logo would still be included for continuity (and the natural element). I have snuck it into many designs and love it.

So here’s where I started.

And some variations (I had to create a rectangle, square and a circle).

I wasn’t feeling it. Too conservative, a bit heavy, not youthful enough ….

And then these happened

…. and I was happy!